Real-time Google Discover intelligence
Know what's happening.
See what's next.
Monitor Personalized Google Discover in real time. Track competitors, spot emerging trends, analyze what performs and find new opportunities - all from one platform.
- Real-time data
- Personalized Discover
- Competitors
- Analytics
- Alerts
- Discover Ads
- 1+312%
- 2+184%
- 3new
- 4+41%
Built for newsrooms, media buyers and brands tracking Discover
- NEWSROOM
- MEDIAGROUP
- DIGITAL AGENCY
- PUBLISHER CO
- BRAND LABS
- PERFORMANCE
- 46countries covered
- 18languages
- 900K+publications per day
- <3 mindata latency
- 120+Discover profiles
- 24mohistorical depth
News Monitoring
One place to monitor everything that matters.
Follow competitors, publishers, domains, topics, keywords and entities in real time. See what's new, what's growing and what's starting to gain traction.
-
Live Monitoring
Track best new content and changes as they happen.
-
Trend Detection
Spot stories and topics gaining momentum.
-
Content Intelligence
Understand what content performs and why.
-
Historical Data
Look beyond the moment and uncover patterns over time.
From millions of signals to the ones that matter.
Competitive intelligence
Know what your competitors are doing
Track any publisher or domain and see what content is working for them.
- Top stories
- Trending topics
- New content
- Visibility
- Content patterns
Compare publishers side by side and discover where competitors are gaining ground.
See what's working for them. Find what could work for you.
Book a DemoBeyond your own analytics
See Google Discover beyond your own analytics
Monitor content appearing across Google Discover and understand which stories, publishers and topics are gaining visibility.
Personalized Discover Monitoring
See how Discover changes across different audience profiles, interests and markets, giving you a broader view of what Google is recommending and to whom.
- Multiple profiles
- Real appearances
- Audience signals
One Discover feed shows you a moment. Multiple perspectives show you the market.
Discover Ads
Track ads running in Google Discover
Monitor advertising appearing across Google Discover. Track competitors, analyze your creatives and see how campaigns change over time.
-
Ad Monitoring
Track advertising detected across Discover feeds.
-
Competitor Ads
Follow specific brands, advertisers and domains.
-
Campaign History
See when an ad was first and last detected and how long creatives remain active.
See how your competitors are advertising - not just what they're publishing.
Content & Topic Analytics
Search. Analyze. Compare.
Turn monitoring data into answers.
Explore real-time and historical data across publishers, stories, topics and Discover appearances.
Search and filter by:
- Publisher
- Domain
- Topic
- Keyword
- Entity
- Country
- Date
Compare performance, uncover patterns and understand how stories evolve over time.
Explore the data| Topic | Publishers | Visibility | Trend |
|---|---|---|---|
| EV battery prices | 34 | 81 | +126% |
| Champions League | 52 | 77 | +64% |
| AI regulation | 28 | 69 | +31% |
| Housing market | 19 | 44 | -12% |
Alerts
Never miss what matters
Track competitors, brands, topics, keywords and entities and get notified when something important changes.
Less dashboard watching. More knowing when to act.
Set up your first alert- New competitor storytechdaily.com published in a topic you track
- Trend detected"EV battery prices" is accelerating in DE
- Visibility spikeYour domain is up 38% in Tech profiles
- Tracked entity appearsBrand mentioned across 6 Discover profiles
- New opportunity foundContent gap in "AI regulation" coverage
Solutions
Built around the questions your team actually asks
Pick your role and see how Shep answers it.
"What should we publish today?"
Find the stories worth covering now. The Hot News dashboard surfaces emerging stories, topics and entities relevant to your audience, so your team can quickly decide what to publish, update or prioritize.
"What's actually trending for our audience?"
See what matters in your niche, not just what's popular overall. Personalized Discover profiles reveal what specific audiences and communities are seeing, helping you separate relevant opportunities from broad market noise.
"Are we seeing the same Discover as our audience?"
See Discover from multiple audience perspectives. Compare feeds across interests, segments, countries and markets to understand where your content appears, where it doesn't, and who is competing for attention.
"What are our competitors winning with?"
See who owns your audience's attention. Track publishers, stories, topics, creatives and visibility. Discover emerging competitors, content gaps and angles your competitors are already using.
"Why did our Discover traffic suddenly change?"
Understand what changed and why. Compare your visibility with competitors, your niche and the wider Discover environment to see whether a shift is specific to your site, a topic, a format or the market itself.
"What actually works in Discover?"
Turn successful content into repeatable patterns. Analyze topics, entities, headlines, images, authors, formats, timing and story lifecycles to separate one-off wins from patterns you can reproduce.
"There's too much data. What should we actually do?"
Turn signals into editorial decisions. Get prioritized opportunities showing what to cover, what to update, where a content gap is emerging and which opportunities deserve attention now.
"What ads are my competitors actually running?"
See competitor ads as they appear in Discover. Track brands, domains and advertisers across multiple Discover profiles. See the actual creative, headline, offer, landing page, and when and where each ad was detected.
"Which competitor ads are actually scaling?"
Separate tests from real activity. Track first seen, last seen, frequency and repeated appearances to understand which creatives disappear quickly and which ads, offers and angles competitors keep pushing.
"What new creatives and angles are emerging?"
Catch winning ideas early. Detect new creatives, offers and messaging as they appear. Get alerts when competitor activity starts growing, before the same angle becomes saturated.
"What is everyone in my niche already doing?"
See where the market is getting crowded. Compare creatives, hooks, offers and visual patterns across advertisers to identify overused approaches and find room to differentiate.
"Am I seeing the full advertising landscape?"
See Discover across multiple audiences. Compare advertising across personalized profiles, niches and markets to uncover competitors and creatives a generic ad library or a single feed may miss.
"I have thousands of ads. Which ones actually matter?"
Turn ad noise into competitive intelligence. Group similar creatives, remove duplicates and prioritize ads by freshness, persistence and activity growth, so you can focus on meaningful signals.
"Is my own ad actually reaching the audience I'm targeting?"
See your ads through the audience's eyes. Independently verify where your creatives appear across monitored profiles and capture the actual ad as it was shown, including profile, geo, device and timestamp.
"What creatives should we launch next?"
See what resonates with your audience. Analyze the creatives, offers, messaging and content appearing across your audience's Discover feeds. Understand what competitors are using, what's becoming saturated and where there's room to stand out.
"What does our audience care about right now?"
See the world through your audience's feed. Monitor personalized Discover profiles to uncover the topics, brands, publishers, trends and interests currently competing for your audience's attention.
"What are our competitors doing differently?"
Track every meaningful move. Monitor competitor ads, creatives, offers, landing pages and messaging. See what's new, what keeps running and how their strategy changes over time.
"Why did our campaign performance suddenly change?"
See what changed around your campaigns. Track shifts in competitor activity, audience interests, trends, creatives and the wider Discover environment to add market context to changes in your own performance.
"Is this story a crisis or just noise?"
See whether a story is gaining momentum. Track how quickly a narrative is spreading before deciding whether to react, and monitor your company, products, executives and key topics in real time.
"Are we actually reaching the audience we want?"
See where your brand really appears. Track your ads and content across relevant audience profiles to understand where your brand is being surfaced and where it isn't.
"Why are competitors getting Discover visibility and we're not?"
Find what's driving the gap. Compare your domain with competitors across topics, entities, formats, authors and publishing patterns to uncover where they consistently outperform you.
"What should we optimize to get more Discover visibility?"
Turn Discover data into optimization signals. Analyze successful content patterns across headlines, images, topics, entities, formats and publishing timing to understand what to test and improve.
"Which topics should we build authority around?"
Find where your domain can win. See which topics and entities already drive visibility for your site, where competitors are stronger, and where untapped opportunities are emerging.
"Why did our Discover visibility suddenly drop?"
Separate site issues from market shifts. Compare your visibility with competitors, niche activity and the wider Discover environment to understand whether the change is specific to your domain or part of a broader shift.
"How do we know what actually works, not just what worked once?"
Find repeatable Discover patterns. Use historical data to compare articles, topics, authors, formats and timing and distinguish consistent performance signals from one-off spikes.
"Are we reaching the audiences we actually optimize for?"
Analyze visibility beyond averages. Compare how your domain and competitors appear across personalized profiles, interests and markets to understand where your content is gaining or missing visibility.
Pricing
Plans that grow with your team
Start free, upgrade when Discover becomes a channel you can't guess at. Final pricing is being finalized - talk to us for an exact quote.
-
Free
$0/mo
For a first look at Discover data.
- 1 tracked domain
- Daily data refresh
- 7 days of history
- Free tools access
-
Basic
Custom
For small newsrooms and solo operators.
- 5 tracked domains
- Hourly refresh
- 3 months of history
- Email alerts
-
Most popular
Pro
Custom
For teams running Discover as a channel.
- Unlimited competitors
- Real-time monitoring
- 24 months of history
- Personalized Discover profiles
- Discover Ads monitoring
-
Enterprise
Custom
For groups, agencies and large publishers.
- Custom profiles and markets
- SSO and role management
- Dedicated success manager
- SLA and priority support
Pull Discover data straight into your own stack. Getting started guide, full reference, SDKs and per-plan rate limits.
Customer stories
What teams do with Shep
-
"We stopped guessing what to cover in the morning meeting. The gap list is now the agenda."
-
"Seeing competitor creatives inside the actual feed changed how we plan campaigns."
-
"When traffic dropped we could finally tell whether it was us or the market."
Placeholder quotes - replace with real customer stories as they land.
About us
We think Discover deserves real instrumentation
Google Discover moves billions of impressions and shows a different feed to every person. Most teams still work from a single dashboard and their own analytics. We built Shep to show the market, not just your slice of it.
Our mission is simple: turn a personalized, invisible feed into data you can search, compare and act on.
- 2024Founded
- RemoteDistributed team
- 24/7Data collection
- GDPRCompliant by design
FAQ
Questions we get a lot
How is this different from my own analytics?
Your analytics show what happened on your site. Shep shows the environment around it: which stories, publishers, topics and ads are appearing in Discover, across many audience profiles and markets - including the feeds you never see.
What are personalized Discover profiles?
Discover is personalized, so a single feed only shows one moment for one person. We monitor many profiles across interests, countries and devices, so you can compare what different audiences are actually being recommended.
How fresh is the data?
Monitoring runs continuously. New content and ad detections typically appear in under three minutes, and historical data is retained so you can compare across time.
Can I get the data through an API?
Yes. The API is an add-on on top of your plan and includes a getting started guide, full request reference, SDKs for common languages, and documented rate limits per plan.
Do you support Discover Ads monitoring?
Yes. We detect ads appearing in monitored feeds and track the creative, headline, offer, landing page, advertiser, and when each ad was first and last seen.
Ready to see what your audience is being shown?
Book a 30-minute demo. We'll run your domain and your competitors through live Discover data and show you what's there.
- No setup required
- Your niche, your competitors
- Free trial after the call