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Real-time Google Discover intelligence

Know what's happening.
See what's next.

Monitor Personalized Google Discover in real time. Track competitors, spot emerging trends, analyze what performs and find new opportunities - all from one platform.

  • Real-time data
  • Personalized Discover
  • Competitors
  • Analytics
  • Alerts
  • Discover Ads
Trend detected3 competitors published in the last 20 min
Profile: DE / TechFeed refreshed 42 s ago

Built for newsrooms, media buyers and brands tracking Discover

  • NEWSROOM
  • MEDIAGROUP
  • DIGITAL AGENCY
  • PUBLISHER CO
  • BRAND LABS
  • PERFORMANCE
  • 46countries covered
  • 18languages
  • 900K+publications per day
  • <3 mindata latency
  • 120+Discover profiles
  • 24mohistorical depth

News Monitoring

One place to monitor everything that matters.

Follow competitors, publishers, domains, topics, keywords and entities in real time. See what's new, what's growing and what's starting to gain traction.

  • Live Monitoring

    Track best new content and changes as they happen.

  • Trend Detection

    Spot stories and topics gaining momentum.

  • Content Intelligence

    Understand what content performs and why.

  • Historical Data

    Look beyond the moment and uncover patterns over time.

From millions of signals to the ones that matter.

Competitive intelligence

Know what your competitors are doing

Track any publisher or domain and see what content is working for them.

  • Top stories
  • Trending topics
  • New content
  • Visibility
  • Content patterns

Compare publishers side by side and discover where competitors are gaining ground.

See what's working for them. Find what could work for you.

Book a Demo
Publisher comparison Last 7 days
  • techdaily.com92
  • the-signal.net74
  • your-site.com58
  • dailywire.io41
  • newsroom.eu27
Gap detected 2 trending topics covered by competitors, missing on your domain

Beyond your own analytics

See Google Discover beyond your own analytics

Monitor content appearing across Google Discover and understand which stories, publishers and topics are gaining visibility.

Personalized Discover Monitoring

See how Discover changes across different audience profiles, interests and markets, giving you a broader view of what Google is recommending and to whom.

  • Multiple profiles
  • Real appearances
  • Audience signals

One Discover feed shows you a moment. Multiple perspectives show you the market.

DETech & Gadgets
USFinance
UKSports

Discover Ads

Track ads running in Google Discover

Monitor advertising appearing across Google Discover. Track competitors, analyze your creatives and see how campaigns change over time.

  • Ad Monitoring

    Track advertising detected across Discover feeds.

  • Competitor Ads

    Follow specific brands, advertisers and domains.

  • Campaign History

    See when an ad was first and last detected and how long creatives remain active.

See how your competitors are advertising - not just what they're publishing.

Content & Topic Analytics

Search. Analyze. Compare.

Turn monitoring data into answers.

Explore real-time and historical data across publishers, stories, topics and Discover appearances.

Search and filter by:

  • Publisher
  • Domain
  • Topic
  • Keyword
  • Entity
  • Country
  • Date

Compare performance, uncover patterns and understand how stories evolve over time.

Explore the data
Country: DE Last 30 days Entity Format Author
TopicPublishersVisibilityTrend
EV battery prices3481+126%
Champions League5277+64%
AI regulation2869+31%
Housing market1944-12%

Alerts

Never miss what matters

Track competitors, brands, topics, keywords and entities and get notified when something important changes.

Less dashboard watching. More knowing when to act.

Set up your first alert
  • New competitor storytechdaily.com published in a topic you track
  • Trend detected"EV battery prices" is accelerating in DE
  • Visibility spikeYour domain is up 38% in Tech profiles
  • Tracked entity appearsBrand mentioned across 6 Discover profiles
  • New opportunity foundContent gap in "AI regulation" coverage

Solutions

Built around the questions your team actually asks

Pick your role and see how Shep answers it.

  • "What should we publish today?"

    Find the stories worth covering now. The Hot News dashboard surfaces emerging stories, topics and entities relevant to your audience, so your team can quickly decide what to publish, update or prioritize.

  • "What's actually trending for our audience?"

    See what matters in your niche, not just what's popular overall. Personalized Discover profiles reveal what specific audiences and communities are seeing, helping you separate relevant opportunities from broad market noise.

  • "Are we seeing the same Discover as our audience?"

    See Discover from multiple audience perspectives. Compare feeds across interests, segments, countries and markets to understand where your content appears, where it doesn't, and who is competing for attention.

  • "What are our competitors winning with?"

    See who owns your audience's attention. Track publishers, stories, topics, creatives and visibility. Discover emerging competitors, content gaps and angles your competitors are already using.

  • "Why did our Discover traffic suddenly change?"

    Understand what changed and why. Compare your visibility with competitors, your niche and the wider Discover environment to see whether a shift is specific to your site, a topic, a format or the market itself.

  • "What actually works in Discover?"

    Turn successful content into repeatable patterns. Analyze topics, entities, headlines, images, authors, formats, timing and story lifecycles to separate one-off wins from patterns you can reproduce.

  • "There's too much data. What should we actually do?"

    Turn signals into editorial decisions. Get prioritized opportunities showing what to cover, what to update, where a content gap is emerging and which opportunities deserve attention now.

Pricing

Plans that grow with your team

Start free, upgrade when Discover becomes a channel you can't guess at. Final pricing is being finalized - talk to us for an exact quote.

  • Free

    $0/mo

    For a first look at Discover data.

    • 1 tracked domain
    • Daily data refresh
    • 7 days of history
    • Free tools access
    Start free
  • Basic

    Custom

    For small newsrooms and solo operators.

    • 5 tracked domains
    • Hourly refresh
    • 3 months of history
    • Email alerts
    Talk to us
  • Enterprise

    Custom

    For groups, agencies and large publishers.

    • Custom profiles and markets
    • SSO and role management
    • Dedicated success manager
    • SLA and priority support
    Contact sales
API add-on

Pull Discover data straight into your own stack. Getting started guide, full reference, SDKs and per-plan rate limits.

See API docs

Customer stories

What teams do with Shep

  • "We stopped guessing what to cover in the morning meeting. The gap list is now the agenda."

    Editorial leadNational news publisher
  • "Seeing competitor creatives inside the actual feed changed how we plan campaigns."

    Head of media buyingPerformance agency
  • "When traffic dropped we could finally tell whether it was us or the market."

    SEO directorDigital media group

Placeholder quotes - replace with real customer stories as they land.

About us

We think Discover deserves real instrumentation

Google Discover moves billions of impressions and shows a different feed to every person. Most teams still work from a single dashboard and their own analytics. We built Shep to show the market, not just your slice of it.

Our mission is simple: turn a personalized, invisible feed into data you can search, compare and act on.

  • 2024Founded
  • RemoteDistributed team
  • 24/7Data collection
  • GDPRCompliant by design

FAQ

Questions we get a lot

How is this different from my own analytics?

Your analytics show what happened on your site. Shep shows the environment around it: which stories, publishers, topics and ads are appearing in Discover, across many audience profiles and markets - including the feeds you never see.

What are personalized Discover profiles?

Discover is personalized, so a single feed only shows one moment for one person. We monitor many profiles across interests, countries and devices, so you can compare what different audiences are actually being recommended.

How fresh is the data?

Monitoring runs continuously. New content and ad detections typically appear in under three minutes, and historical data is retained so you can compare across time.

Can I get the data through an API?

Yes. The API is an add-on on top of your plan and includes a getting started guide, full request reference, SDKs for common languages, and documented rate limits per plan.

Do you support Discover Ads monitoring?

Yes. We detect ads appearing in monitored feeds and track the creative, headline, offer, landing page, advertiser, and when each ad was first and last seen.

Ready to see what your audience is being shown?

Book a 30-minute demo. We'll run your domain and your competitors through live Discover data and show you what's there.

  • No setup required
  • Your niche, your competitors
  • Free trial after the call

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