Terms of Use
Draft version - last updated [date]
Draft placeholder. This text is a starting skeleton for the legal team to rewrite and finalize before launch - not reviewed or approved copy. Every bracketed [placeholder] needs a real value, and the language itself should be checked by a lawyer for our actual jurisdiction, entity and business model.
1. Acceptance of Terms
These Terms of Use ("Terms") govern your access to and use of Shep, including our website, dashboard and any related services (together, the "Service"), operated by [Company legal name] ("Shep", "we", "us"). By creating an account or otherwise using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.
2. Description of the Service
Shep provides monitoring and analytics for content appearing in Google Discover, including personalized feed monitoring, competitor tracking, ad monitoring and related reporting tools. We may add, change or remove features at any time.
3. Accounts and Eligibility
You must provide accurate registration information and keep your account credentials secure. You are responsible for all activity under your account. You must be authorized to act on behalf of the company or organization you register for the Service.
4. Acceptable Use
You agree not to misuse the Service, including but not limited to: attempting unauthorized access to our systems, reverse-engineering the Service, reselling access without authorization, or using the Service in violation of applicable law. We reserve the right to suspend accounts that violate this section.
5. Subscriptions, Fees and Free Trial
Paid plans are billed as described at checkout or in your order form. Free trials, where offered, convert to a paid plan or expire as described at signup. [Add specific billing cycle, refund policy and cancellation terms.]
6. Intellectual Property
The Service, including its software, design and underlying data models, is owned by [Company legal name] and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable license to use the Service for your internal business purposes during your subscription.
7. Data and Content
Any data you upload or connect to the Service remains yours. Aggregated or de-identified data derived from Discover monitoring may be used by us to operate, maintain and improve the Service. See our Privacy Policy for details on how we handle personal data.
8. Disclaimers and Limitation of Liability
The Service is provided "as is" without warranties of any kind. Discover data is sourced from third-party and monitored feeds and may not be complete or fully accurate. To the maximum extent permitted by law, [Company legal name] is not liable for indirect, incidental or consequential damages arising from use of the Service. [Add liability cap and jurisdiction-specific carve-outs.]
9. Termination
You may cancel your subscription at any time as described in your plan settings. We may suspend or terminate access for breach of these Terms, non-payment, or misuse of the Service.
10. Governing Law and Disputes
These Terms are governed by the laws of [jurisdiction], without regard to conflict-of-law principles. [Add dispute resolution / arbitration clause if applicable.]
11. Changes to These Terms
We may update these Terms from time to time. Material changes will be communicated via the Service or by email. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.
12. Contact
Questions about these Terms can be sent to legal@shep.io [replace with real contact] or by post to [registered company address].