Live signals
Catch what's gaining momentum
Competitor X rose +62%this week
Entity emergingacross 19 publishers
New trend appeared2 min ago
How you get there →
Real-time Google Discover intelligence
See the bigger picture in Google Discover.
Track how personalized feeds change across audiences and markets.
Set your time window
24H7D14DCustom
Apply your filters
Country: UK
Language: ENG
Entity: BlackRock
Category: News
See what is in Discover
BlackRock lifts stake in UK infrastructurenewsdaily.example · 2 h40
What BlackRock's move means for pensionsmarketwire.example · 4 h33
Three funds follow BlackRock into the dealcitypress.example · 6 h26
Analyze any story in depth
BlackRock lifts stake in UK infrastructure
newsdaily.example · Business
Score40
Position11
Live for6 h
Use the signal to plan your next move
Why Discover Matters
- $0.5-2B of ad money moving through the feed
- 1B+ monthly users
- 68% of Google traffic to news sites
Massive audience. Highly relevant traffic. Strong conversion potential.
For publishers, Discover is too large to treat as a side channel.
Build a personalized Discover view
See how Discover changes across audience profiles and uncover signals a broad market view can miss.
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1 Define an audience
Select market, language, interests and age.
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2 Create an audience profile
Shep combines the selected inputs into a reusable profile.
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3 Explore the personalized feed
See which stories and publishers appear for the selected profile.
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4 Refine with feedback
Mark what fits and what does not. The feed adapts as feedback is added.
"I expected another analytics dashboard. What surprised me was how quickly it became part of the daily workflow and helped us move faster on traffic opportunities."
Solutions
The questions publishers ask every morning
See how Shep turns Discover signals into everyday publishing decisions.
"What should we publish today?"
See which stories and trends are gaining traction in the selected niche.
"What's starting to rise?"
Spot emerging trends and get alerted when momentum picks up.
"What are competitors gaining visibility with?"
Compare competitor stories, authors, categories and markets side by side.
"Did Discover visibility drop, or did the market move?"
See whether a change is limited to one domain or reflects a broader market shift.
"What angle should we take on this trend?"
Review the stories and categories already appearing around the trend.
"Is this trend still worth covering?"
Check momentum, lifetime and publication history before committing.
Have a different use case? Explore it with Shep.
Explore more with Pro Plan
Unlock advanced features for a limited time.
Selected plans only
Expert insight beyond the dashboard
Dedicated analyst sessions help interpret market changes, shape editorial hypotheses and turn Discover data into practical content recommendations.
Custom development for specific requirements
Go beyond the standard setup with tailored analytics, integrations, dashboards, or interface changes.
As use cases become more complex, the platform scales with them.
From data to design, custom requests can be built directly into the product.
Direct access to the team behind Shep
Personal onboarding, responsive support and direct access to people who know the product in depth.
Questions can be handled in chat or on a call, from setup and account configuration to technical issues and product-specific requests.
Pricing
Find the right Shep plan
Explore Google Discover data, track personalized feeds, and scale your research as your needs grow.
| Plan | Price | Best for | Key features |
|---|---|---|---|
| Free | $0/mo | Getting familiar with Discover data | Free data preview |
| Starter | $193.70/mo | Getting started with personalized Discover monitoring | 5 ready-made data selections · 1 limited personalized profile |
| Analyst | $388.70/mo | Exploring a specific audience in greater depth | 6 ready-made selections · 1 full personalized profile |
| Pro | $973.70/mo | Monitoring multiple audiences and working with a small team | 18 ready-made selections · 2 personalized profiles · API access |
| Business | $1,948.70/mo | Newsrooms that need broader coverage and collaboration | Full ready-made data catalog · 5 personalized profiles · Up to 10 users |
| Enterprise | $3,898.70/mo | Large media teams with extensive monitoring needs | Full ready-made data catalog · 10 personalized profiles · Up to 25 users |
See personalized Discover in action
Explore live Discover data for a selected market, audience profile and competitors. Two ways to start.
Start for free
No call needed. Create an account and open Discover data straight away.
- No call, no setup
- Access within minutes
- Upgrade at any time
No credit card required.